SEO performance refers to how well a website ranks on search engines (like Google) and attracts organic traffic.
But there are many other useful ways to monitor SEO results.
1. Organic Traffic
Organic traffic is the number of visits that come to your site from search engines organically (without clicking on ads).
It’s a good indicator of how well your webpages rank for relevant keywords. And how much quality traffic you get.
The most accurate way to measure your organic traffic is by going to Google Search Console and heading to the “Search Results” report under “Performance.”
Like this:
Then, benchmark your site against your competitors.
It’s one of the best ways to see what’s working, what’s not, and what you can do to improve.
To start, go to Traffic Analytics, enter your URL, and click “Analyze.”
Then, add up to four competitors’ URLs and click “Compare.”
See how your traffic compares across metrics like total visits and traffic sources (e.g., direct, referral, paid social, and organic search).
Scroll down, and you’ll see a traffic journey view.
It lets you see where traffic is coming from—and where it goes once it leaves (which can help you identify potential competitors).
Further reading:
2. Keyword Rankings
A keyword ranking is your website’s position on a search engine results page (SERP) for a specific keyword or phrase.
And the higher you rank, the more traffic you’re likely to drive to your site.
But a website’s keyword rankings can frequently change. For any number of reasons.
Perhaps Google updates its algorithm, you lose backlinks, or your competitors publish new content.
So, tracking your SEO rankings is important.
Losing ranking positions may mean losing traffic to your site—which may hurt your business.
The best way to monitor your keyword rankings is to set up a campaign. It’ll track your rankings daily. And automatically.
To do this, open the Position Tracking tool.
Then, enter your domain and click “Set up tracking.”
The tool will ask you to choose a domain (“Root domain,” Subdomain,” etc.). And to pick a search engine, device, location, and language to track your rankings.
When you’re done, click “Continue To Keywords.”
In this next screen, add the keywords you want to track.
You can add them manually or click the “Import from…” button to import a list from an existing resource like a CSV or a previous campaign.
